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2024-09-12

Meet the Director: Alicia Benito (People & Culture)

Discover what it takes to lead one of the most luxurious hotels in Ibiza as Alicia Benito opens up about her role, her passion for people, and the unique culture at Nobu Hotel Ibiza Bay. 
From nurturing talent to building a thriving workplace, Alicia's insights are a must-read for anyone interested in the world of hospitality. 

If you were not a HR director, where would you like to work in this hotel?
If I weren’t the HR director, I would be drawn to the Food & Beverage (F&B) field. The energy and creativity in F&B are contagious, and it’s a department where you can truly see the impact of your work in real-time. Whether it’s designing a new menu, creating a unique dining experience, or simply ensuring that every guest feels special, F&B offers a dynamic environment that combines both operational excellence and guest interaction. Plus, it’s a fantastic area to explore the intersection of culture, tradition, and innovation, which aligns closely with my passion for people and hospitality. And I wouldn’t mind having an excuse to "inspect" the desserts regularly!

What is the main skill the Gen Z must have to succeed?
The main skill that Gen Z must cultivate is adaptability. In a world that is constantly evolving, particularly in the hospitality industry, the ability to pivot, learn new skills, and adjust to changing circumstances is invaluable. This generation has grown up in a time of rapid technological advances and leveraging that comfort with change will set them apart. Adaptability isn’t just about surviving change, it’s about thriving in it and using it as an opportunity to innovate and lead.

What would you ask to a HR director?
I would ask, "How do you balance the demands of maintaining a strong company culture while also adapting to the diverse needs of a multi-generational workforce?" This question strikes at the heart of one of the most complex challenges we face in HR today. It’s about finding that equilibrium where the company’s core values are upheld, but there’s also room for the individuality and varied perspectives that different generations bring to the table.

What do you believe is the most underrated skill for hoteliers today, and how can it be developed?
Emotional intelligence is, in my opinion, the most underrated skill in the hospitality industry. In a business centered on people, understanding and managing emotions, both your own and those of others, is crucial. This skill enhances team dynamics, improves guest relations, and fosters a more inclusive workplace. It can be developed through continuous self-reflection, active listening, and empathy training. Creating opportunities for team members to practice empathy and providing feedback on these interactions can help build this critical skill.

What’s one common piece of HR advice or a trend you disagree with, and why?
A common piece of HR advice I disagree with is the idea that "work-life balance" should be the ultimate goal for employee well-being. I believe that the concept of "work-life integration" is more realistic and sustainable. In today’s interconnected world, the lines between work and personal life are increasingly blurred. Instead of trying to strictly separate the two, I advocate for creating a work environment where people can bring their whole selves to work. This means being flexible, understanding individual needs, and creating a culture that supports both professional and personal fulfillment. The goal should be a holistic life that is fulfilling in all areas, not just a balanced scale between work and everything else.